Podcasts they are a format that you find on the Internet of recordings in audio or video, may also be recordings of a radio or television program as broadcast, of a class or any other event that allows you to amplify all the activities we do in our business or our brand.
Strengths of Podcasts
•It is a file audio free you can download and listen to on your computer, mobile, or in any other player.
•You can download it and listen to it whenever and however many times you want.
What you need to do a Podcast?
Defines the idea and its contents, important to structure a script...
Define your audience... Who are you going to listen to?
You will need a microphone professional or even your hearing aids of your mobile will serve...it Is important to know this platform, which will allow you to record and edit as if it were a voice note: Anchor
If you want something more professional, the recommended ones are Premiere Pro, Camtasia, Filmora edit and export audio only in MP3.
Good!, at this point you should already have your content, it is ideal to share it with the world, to do it you can to upload your content to the following platforms
- Apple Podcasts
- Google Podcasts
- Ivoox
- Spotify
- Your own web site
What should you create a Podcast for my business or company?
Without a doubt, the podcasts they have become a resource at hand, to inform, learn and inspire the world.
Sales, marketing, and entrepreneurship takes advantage of the podcasts not only as a communication format, also as a tool to share experiences of value between entrepreneurs, business owners and entrepreneurs.
The experience is a wonderful thing, it allows us to recognize an error every time what we commit." F. P. Jones
Why should you implement a Podcast as a strategy?
Voice and audio will give life to the text, you are on a more emotional, you do match with your readers, customers, users and prospects of your business.
•You are positioned as an expert in front of your competition in a more rapid and effective than other content formats.
•Allows you to create content, cross-platform, you can take a post to your social networks and make it a podcast, and this in a video or in a story... it Really allows you to spread the content in different formats amplifying your audience.
•Allows you to reach out to new audiences
•You can make contributions of content between partners, in which you share your experience.
The formats and contents evolve at the pace that also makes your audiences and readers. To adapt to the trends and needs are the new challenges of the marks.
