Digital marketing is considered to be one of the most powerful tools of marketing for any business in the XXI century; mainly Focused on the interaction on the Internet (blogs, social networks, video platforms), electronic mail (email marketing) and digital content, among others.
To achieve success in all the field of Marketing, the strategy used are that customers, consumers and users, feel close to, and interact with content of interest to global or specific; generating a response to their specific needs; this supported in strategies of influence, based on the design, creativity, credibility, and profitability analysis.
Keep in mind that some of the major benefits of the implementation of the Digital Marketing business, is the ability to promote sales, the interaction with potential customers, customer loyalty, and research to the consumer. Factors with which brands and companies generate strategies for positioning and business growth.
“ Keep in mind: there are Only those who know the needs of their customers and consumers, can generate and direct answers based on their needs, either with products or services! ”
Important Key Figures
For your brand to stand out in this, you need to campaigns previously focused on the scope of the specific objectives of the business. Digital marketing allows you to explore and achieve interaction with segmentation digital local or global scale.
“According to international reports, in 2018 the 53% of the world's population was using the internet, in 2020, that percentage rose to the 57%, which when coupled to the explosion of the social networks and the technological development increases the importance and benefits of corporate Marketing“.
For the growth of your brand or company, we will present you other benefits from the implementation of Digital Marketing:
+ Display: Enables you to gain control of the route search of the purchaser or consumer.
+ Data tracking: Allows you to deliver to the buyer or consumer offers and content appropriate to their queries and needs.
+ Scope: To be a universal tool, allows you to connect with the audience without any limitation, geographic, or temporal.
+ Segmentation: Offers the possibility of focusing campaigns on a specific target audience; taking as reference ranges of age, levels of study, habits of life, and in general any profile, according to the need, product or service.
+ Economy: Their cost-benefit ratio is priceless, you just need to plan and execute strategies, focused on the goals of the brand or company.
+ Community: Allows you to create a synergy around the brand, specifically in Social networks (Social Media Marketing); providing information on opinions and suggestions, among others.
+ Measurement: Enables the monitoring and follow-up actions and results; ensuring that in the process of adjustment to meet measurable goals and optimizes
“Remember that a successful campaign is not done alone, it must be built according to the objectives previously posed for the brand, and before being featured, you must pass through a series of adjustments. However, there are some items that you can't forget: conversion Rate, open rate, time on site, cost per click, bounce rate, ad impressions, social media “likes, retweets, shares”.
The important thing when making your online actions, is to add value in each one, to tell stories that are attractive to the target audience, and not focus solely on talking about your product or brand, this will be the intermediary to get closer to your audience.
